Our Clients profit.
Our Colleagues profit.
Our Communities profit.

Co-founders Kyle and Josh

Our Story

Lucro founders Josh and Kyle first met in Miami in 2019 on an nCino implementation for a regional Financial Institution. During the four months on site, a friendship was formed. Long days in client meetings turned into evenings at the Marriott bar, where they bonded over Old Fashioneds and a shared perspective on improving client delivery.

The two would part ways until late 2020, when Josh needed someone he could rely on to help him build out an nCino practice for a fast-growing consulting firm.

Over the next year and a half, Kyle—with his background in Financial Services and nCino implementations—and Josh—with his extensive knowledge of the nCino platform and industry relationships—married their expertise and expanded the firm’s practice five-fold. As they continued to work closely together, they realized there was a huge opportunity to go out on their own and create something special.

So they teamed up and founded Lucro. Over the years, they found many consulting firms focused solely on maximizing gross profit margin or producing a “minimum viable product (MVP).” They wanted to create a firm focused on delivering the most value for their clients, colleagues, and communities. A firm where people come first, because those who partner together, profit together.

Our Values

Integrity in all we do, transparency in all we say, and humility in all we achieve. At Lucro, we:

Have a Passion for Excellence

“Good enough” and “MVP” are not in our vocabulary. We adhere to high standards and take pride in the work we deliver.

Put People Above All

We embrace those from all walks of life and treat everyone with respect no matter what team they’re on. We’re in the business of building people not numbers.

Take the Last Shot

When the pressure on a project starts to mount up our team maintains composure and doesn’t shy away from making tough, necessary decisions.

Enjoy the Journey

We take our work seriously, but not ourselves. Work doesn’t need to be dreaded, so we make sure to have as much fun as possible.

Keep the Candor

It’s important that we have open, honest communication with our clients and co-workers to establish a workspace where we all enjoy our work and trust one another.

Have a Growth Mindset

We recognize that to grow as people and an organization, we need to be intellectually curious and constantly strive to better ourselves. Not only in work, but in life.

Our Pledge

We pledge to donate 10% of annual profits back to our local communities via non-profit organizations.

Our leadership

Josh Rodriguez headshot
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Josh Rodriguez

Josh brings over 10 years of technical architecture experience spanning multiple industries. His most recent role was as the nCino Technical Director for Zennify where he helped grow the practice to roughly 30 employees within a year by using the deep-rooted knowledge he gained over the 3 years working as a Principal Solution Architect at nCino. Josh can typically be seen around Austin enjoying an espresso martini at his favorite speakeasy.


Josh’s Petsonal assistant

Norman loves long walks on the beach, poetry, and treats.

Cool Kid Clurb

Kyle Huntzberry

Prior to co-founding Lucro, Kyle was a Senior Engagement Manager at Zennify, where he focused on leading nCino engagements. Before entering the consulting world, Kyle worked as a Relationship Manager at BB&T specializing in middle-market C&I lending. A graduate of Franklin & Marshall College, Kyle now resides in New York City where he enjoys trying new cocktail bars in East Village and watching his favorite stand-ups at the Comedy Cellar.

Dog Window

Kyle’s Petsonal Assistant

Rome is an avid fan of fetch, Kong toys, and long car rides.